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A part of most reputation management campaigns has been the use of exact match domains in order to quickly rank. Well, in a quick tweet by Matt Cutts (head of Google Search Spam), that is all going by the wayside. Last week Google handed what will be the first of many filters to help deduce the effect of keywords in the domain name itself.
To catch you up a bit, exact match domains are ones that reputation management companies use to get you quick results. As an example. If your name was John Doe, and you were trying to take control of the results page in Google, you, or your reputation management firm would most likely purchase the following domains:
JohnDoe.com
JohnDoe.net
JohnDoeOnline.com
JohnDoeWebsite.com
Any more…
In fact, some campaigns I have seen, people have bought 50-100 domains around their exact match terms.
The reason why I suspect Google was having so many issues was that it was easy to “over-optimize” anchor link text as it seemed a natural fit in Google’s eyes.
So what are reputation management services (and seo) to do? Well, you need to rely on real link building for starters. I suspect that right now there are a lot of people scrambling because their reputations went from stellar, to not so stellar. This should be a good lesson learned for a lot of people. If you do what is ‘natural’ and dont try to always be tricking Google, there is a good chance your campaign will stand the test of time.
You are reading this because either you have been attacked online or you want to make sure your reputation is protected. But maybe you don’t have thousands of dollars to spend and you just want to start somewhere, with something. You can do the below items in about 10 minutes, and it will have a profound impact on your Reputation.
Now, the final step is to get 3 aged websites to point into a couple of these newly found profiles. Find a friend or use a business that you are associated to link over to you. Make sure that when you do link over, that the text of the link has your name or your brand in it. The search engines will find it, love it and rank it.
In most cases, doing the above items will control at least 3-4 spots on page 1 in Google. With these tips, you are almost halfway to controlling your reputation!
For most companies, reputation account for up to 70% of its value. 90% of consumers research companies online before doing business with them. If a company’s reputation takes a nose dive online, it has a real chance of going out of business.
With a flurry of some recent very public catastrophic reputation failures (Tiger Woods, Domino’s Pizza) Reputation Insurance has started to gain popularity. And I am not talking about the service, which would be like something that our company offers. A service that will protect the first few pages of Google from negative content from be exposed. I am talking about a legitimate insurance policy, like you would get for your car, health or life.
Reputation Insurance would be very similar to Errors & Omissions (E&O), professional liability or anything else that protects a company.
I will be really curious to see how/when an insurance company starts paying out. With E&O insurance, it is very black and white. You get an a lawsuit, E&O kicks in and pays most of the legal fees. With reputation insurance, it feels like that would be a little more subjective, so not sure where the line in the sand is drawn where they start kicking in money.
It will be interesting to see how this industry evolves, which it no doubt will be doing very publicly.
Google launched a new Webspam report page inside Webmaster tools that takes reporting spam further than its normal reasoning, which was webmasters that were purposely deceiving search engines to rank their site for highly competitive keywords. Read more →
We designed the infographic below to outline the Communications Decency Act, which section 230 is what free’s website owners from the liability of someone using their site to slander other companies online. Read more →
Google has been trying to make a significant impact on the social space for quite some time. Facebook, Twitter and Yelp are beating them on social reviews and they are trying to use their dominance as a search business to get people to be interactive with their results. With the exception of Gmail, Google has failed in most of their initiatives outside of search, but if Google+ (Google Plus) takes off, it will have a profound impact on search engines ranking factors and your online reputation. Read more →
Early this month we talked about some news that Google removed “Scam” as an auto-suggestion in its search suggestion tool. It looks like we all celebrated too early because it is back in the suggestion box. If you do not know what I am speaking about, here is a little back story on what Google suggest is, why it is here, and why you should care about it. Read more →
It looks like Google has finally done the right thing and removed suggestions for Scam, Complaint and Rip Off. This is amazing news and something that Google has been given a lot of grief on for a very long time.
In case you have not seen it, traditionally, any company with any type of volume, and a few complaints, Google suggests words Scam, Complaints, Rip Off would accompany the search phrase. This was extremely unfair to businesses, and instantly lost them credibility when people were searching for them.
Kudos to Google for (Finally) doing the right thing!
California took a huge step today rolling out an SB 1411, an anti-impersonation law. It makes it a crime (albeit just a misdemeanor) to state you are someone who you are not online. In our opinion, this law is a huge step forward to help protect slanderous online content. We are hoping the next phase of the law is to prevent people from anonymously, or under a fake name, posting slanderous content online about a company or representative. The entire bill can be found here: SB1411 Full Text. The biggest promise about this law is that the government is finally taking these things more seriously!
Here is a summary of the good points:
SB 1411, Simitian. Impersonation: Internet.
Existing law makes it a crime to falsely impersonate another in
either his or her private or official capacity, as specified.
Existing law also makes it a crime to knowingly access and, without permission, alter, damage, delete, destroy, or otherwise use any data, computer, computer system, or computer network in order to devise or execute any scheme or artifice to defraud, deceive, or extort, or wrongfully control or obtain money, property, or data. For a violation thereof, in addition to specified criminal penalties, existing law authorizes an aggrieved party to bring a civil action against the violator, as specified.This bill would provide that any person who knowingly and without consent credibly impersonates another actual person through or on an Internet Web site or by other electronic means, as specified, for purposes of harming, intimidating, threatening, or defrauding another person is guilty of a misdemeanor. The bill would, in addition to the specified criminal penalties, authorize a person who suffers damage or loss to bring a civil action against any person who violates that provision, as specified. Because the bill would create
a new crime, the bill would impose a state-mandated local program.The California Constitution requires the state to reimburse local
agencies and school districts for certain costs mandated by the
state. Statutory provisions establish procedures for making that
reimbursement. This bill would provide that no reimbursement is required by this act for a specified reason.THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:
SECTION 1. Section 528.5 is added to the Penal Code, to read:
528.5. (a) Notwithstanding any other provision of law, any person who knowingly and without consent credibly impersonates another actual person through or on an Internet Web site or by other electronic means for purposes of harming, intimidating, threatening, or defrauding another person is guilty of a public offense punishable pursuant to subdivision (d).
(b) For purposes of this section, an impersonation is credible if
another person would reasonably believe, or did reasonably believe, that the defendant was or is the person who was impersonated. (c) For purposes of this section, “electronic means” shall include opening an e-mail account or an account or profile on a social networking Internet Web site in another person’s name. (d) A violation of subdivision (a) is punishable by a fine not exceeding one thousand dollars ($1,000), or by imprisonment in a county jail not exceeding one year, or by both that fine and imprisonment. (e) In addition to any other civil remedy available, a person who suffers damage or loss by reason of a violation of subdivision (a) may bring a civil action against the violator for compensatory damages and injunctive relief or other equitable relief pursuant to
paragraphs (1), (2), (4), and (5) of subdivision (e) and subdivision (g) of Section 502.
(f) This section shall not preclude prosecution under any other
law.
