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Corporate Reputation Management in a Google-Dominated World

By now, you have probably been, or know someone who has been, the victim of an online attack, bad review or bad press about their company. What are companies to do when internet users have every opportunity they want to scream at the top of their lungs for the entire world to hear. It is hard enough to build the philosophy and vision of a product or service, it is harder to make certain that one employee, competitor or customer does not ruin your corporate reputation because he or she had a bad day or simply doesn’t care. Google finds everything, and will only get better at it.

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