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Pringles Salmonella Recall that didn’t happen – Google causing reputation management issues?

The image below is a prime example on why you need to control your reputation online. There has been a Beef Taquito and Cheese Quesadilla recall that is posted in Google News today. The issue is that the Google Spider decided to use a can of Pringles as the image to display. So the first thing that the consumer thinks about is that Pringles has a Salmonella recall.

Now, how can Google not be responsible for something like this? Pringles has nothing to do with this recall and I can guarantee you that they will lose sales and Branding as a result of this ad.

Control your reputation!

This entry was posted on Thursday, March 11th, 2010 at 9:29 am and is filed under Brand Reputation Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

 

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