RM in the News.

The beauty of social media is that the people have control. However, they can make an issue out of a non-issue. It is important that everyone has all the information, not just one side of the story. Be aware of social media. One goal for a successful company is to show the company brand is un-damaged. Utililizing reputation managers on-line decreases the visibility of any potential attacks via social media. Developing engaging content around your specific product or area of expertise is crucial to combating an un-informed complaint. “Trust is built on reputation.” (Beal, Strauss Radically Transparent Indianapolis: Wiley publishing, 2008).

Tags: social media reputation managers reputation

This entry was posted on Tuesday, July 13th, 2010 at 1:26 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.