It looks like Google is starting to understand the importance of managing your online reputation. The funny thing is, it is because of Google’s powerful indexing technology that we all have to worry about our reputations. While I don’t blame Google as the culprit here, it is the sites that they index that don’t verify information that are hurting businesses.

I did a quick assessment of their tips. The basic strategy is a good one, but certainly not enough to defend against bad press or protect yourself from a future attack. I do believe that you should be doing these things at the very least however.

Go check it out: http://googleblog.blogspot.com/2009/10/managing-your-reputation-through-search.html