Search engine results are about one thing, relevance.
We create relevance around your brand so that the information displayed in the organic search results is helpful and positive.
Your brand will be monitored by our staff for any mentions online. “Listening” in on these conversations provides valuable information for us to tailor further campaigns around achieving positive first page rankings.
We start by analyzing the first three pages of the search results and identify each listing based on sentiment.
Is it a positive, negative, indifferent or a potential risk? Based on these findings we’ll start promoting the positive listing to push them up in the rankings. From there we’ll take inventory of your asset sites and build out anything that’s missing.
Finally we develop a strategy that includes:
- Content Development
- Press Release(s)
- Image Optimization
- Video Development
- Guest Blogging
- Brand Promotion
- Brand Monitoring