The image below is a prime example on why you need to control your reputation online. There has been a Beef Taquito and Cheese Quesadilla recall that is posted in Google News today. The issue is that the Google Spider decided to use a can of Pringles as the image to display. So the first thing that the consumer thinks about is that Pringles has a Salmonella recall.
Now, how can Google not be responsible for something like this? Pringles has nothing to do with this recall and I can guarantee you that they will lose sales and Branding as a result of this ad.
Control your reputation!