Brand Reputation Insurance Gaining Popularity

For most companies, reputation account for up to 70% of its value. 90% of consumers research companies online before doing business with them. If a company’s reputation takes a nose dive online, it has a real chance of going out of business.

With a flurry of some recent very public catastrophic reputation failures (Tiger Woods, Domino’s Pizza) Reputation Insurance has started to gain popularity. And I am not talking about the service, which would be like something that our company offers. A service that will protect the first few pages of Google from negative content from be exposed. I am talking about a legitimate insurance policy, like you would get for your car, health or life.

Reputation Insurance would be very similar to Errors & Omissions (E&O), professional liability or anything else that protects a company.

I will be really curious to see how/when an insurance company starts paying out. With E&O insurance, it is very black and white. You get an a lawsuit, E&O kicks in and pays most of the legal fees. With reputation insurance, it feels like that would be a little more subjective, so not sure where the line in the sand is drawn where they start kicking in money.

It will be interesting to see how this industry evolves, which it no doubt will be doing very publicly.

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Google’s Webspam Report, Possible Help For Your Online Reputation

Google launched a new Webspam report page inside Webmaster tools that takes reporting spam further than its normal reasoning, which was webmasters that were purposely deceiving search engines to rank their site for highly competitive keywords. Continue reading “Google’s Webspam Report, Possible Help For Your Online Reputation” »

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The Reputation Killer – Communications Decency Act Infographic

We designed the infographic below to outline the Communications Decency Act, which section 230 is what free’s website owners from the liability of someone using their site to slander other companies online. Continue reading “The Reputation Killer – Communications Decency Act Infographic” »

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Google+ and Its Impact On Your Reputation

Google has been trying to make a significant impact on the social space for quite some time. Facebook, Twitter and Yelp are beating them on social reviews and they are trying to use their dominance as a search business to get people to be interactive with their results. With the exception of Gmail, Google has failed in most of their initiatives outside of search, but if Google+ (Google Plus) takes off, it will have a profound impact on search engines ranking factors and your online reputation. Continue reading “Google+ and Its Impact On Your Reputation” »

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What you need to know about Google Suggest

Early this month we talked about some news that Google removed “Scam” as an auto-suggestion in its search suggestion tool. It looks like we all celebrated too early because it is back in the suggestion box. If you do not know what I am speaking about, here is a little back story on what Google suggest is, why it is here, and why you should care about it. Continue reading “What you need to know about Google Suggest” »

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Google Suggest – Scam, Complaints, Rip Off – ancient history (so far)

It looks like Google has finally done the right thing and removed suggestions for Scam, Complaint and Rip Off. This is amazing news and something that Google has been given a lot of grief on for a very long time.

In case you have not seen it, traditionally, any company with any type of volume, and a few complaints, Google suggests words Scam, Complaints, Rip Off would accompany the search phrase. This was extremely unfair to businesses, and instantly lost them credibility when people were searching for them.

Kudos to Google for (Finally) doing the right thing!

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California’s SB 1411 – new regulation to help your Reputation

California took a huge step today rolling out an SB 1411, an anti-impersonation law. It makes it a crime (albeit just a misdemeanor) to state you are someone who you are not online. In our opinion, this law is a huge step forward to help protect slanderous online content. We are hoping the next phase of the law is to prevent people from anonymously, or under a fake name, posting slanderous content online about a company or representative. The entire bill can be found here: SB1411 Full Text. The biggest promise about this law is that the government is finally taking these things more seriously!

Here is a summary of the good points:

SB 1411, Simitian. Impersonation: Internet.
Existing law makes it a crime to falsely impersonate another in
either his or her private or official capacity, as specified.
Existing law also makes it a crime to knowingly access and, without permission, alter, damage, delete, destroy, or otherwise use any data, computer, computer system, or computer network in order to devise or execute any scheme or artifice to defraud, deceive, or extort, or wrongfully control or obtain money, property, or data. For a violation thereof, in addition to specified criminal penalties, existing law authorizes an aggrieved party to bring a civil action against the violator, as specified.

This bill would provide that any person who knowingly and without consent credibly impersonates another actual person through or on an Internet Web site or by other electronic means, as specified, for purposes of harming, intimidating, threatening, or defrauding another person is guilty of a misdemeanor. The bill would, in addition to the specified criminal penalties, authorize a person who suffers damage or loss to bring a civil action against any person who violates that provision, as specified. Because the bill would create
a new crime, the bill would impose a state-mandated local program.

The California Constitution requires the state to reimburse local
agencies and school districts for certain costs mandated by the
state. Statutory provisions establish procedures for making that
reimbursement. This bill would provide that no reimbursement is required by this act for a specified reason.

THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:

SECTION 1. Section 528.5 is added to the Penal Code, to read:
528.5. (a) Notwithstanding any other provision of law, any person who knowingly and without consent credibly impersonates another actual person through or on an Internet Web site or by other electronic means for purposes of harming, intimidating, threatening, or defrauding another person is guilty of a public offense punishable pursuant to subdivision (d).
(b) For purposes of this section, an impersonation is credible if
another person would reasonably believe, or did reasonably believe, that the defendant was or is the person who was impersonated. (c) For purposes of this section, “electronic means” shall include opening an e-mail account or an account or profile on a social networking Internet Web site in another person’s name. (d) A violation of subdivision (a) is punishable by a fine not exceeding one thousand dollars ($1,000), or by imprisonment in a county jail not exceeding one year, or by both that fine and imprisonment. (e) In addition to any other civil remedy available, a person who suffers damage or loss by reason of a violation of subdivision (a) may bring a civil action against the violator for compensatory damages and injunctive relief or other equitable relief pursuant to
paragraphs (1), (2), (4), and (5) of subdivision (e) and subdivision (g) of Section 502.
(f) This section shall not preclude prosecution under any other
law.

Posted in Corporate Reputation Management, Reputation Risk Management | 1 Comment

Google Suggest + Google Instant = Bad For Reputation

Google instant has had a profound impact on your reputation. If you are a company with any volume at all, it is likely that you have something out there that is bad about your reputation. The problem now with Google Instant is that when someone searches for your brand, they are now seeing the results that appear on your brand in many cases.

When someone it typing your name into Google, it is likely that they are close to a purchasing decision. A brand name search is the highest-converting search across the entire web.

Now, when someone starts a search for your company name, it is quite possible they get the results for the suggested result, versus what they originally intended to search.

What does your Google Suggest say about you?

Posted in Brand Reputation Management, Online Reputation Management, Search Engine Reputation Management | 4 Comments

Google Instant’s Impact on SEO

The new Google technology that serves up searches while you type is all the talk around town right now. The question the Reputation Management industry has to ask is what impact will it have on the search results of brands and people. Google has had suggestions pop up for a long time now. In a lot of cases, the suggestions are not flattering. They use terms like “Scam, Complaints, Rip Off” which will obviously compel a user to click on them.

The real time search has a little bit more of a problematic impact. The issue now is that if someone is typing in a brand, and simply hover over one of the negative suggestions, the results display.

We don’t think this is a huge change from standard suggestions, but it will have a slight impact. Our estimation is that searchers will see the negative results 10% more of the time than before. Not huge, but still an impact.

The most important thing is that you are controlling your brand for all combination’s of search. If you do not currently have “complaints, scam, rip off” attached to your brand, we suggest you get proactive and start to control those results as if you have any type of volume as a company at all, you will most likely fall victim to this as well.

Posted in Brand Reputation Management, Search Engine Reputation Management | 9 Comments

The Power of Search Engine Reputation

If negative content is published about you, your company, your products or your services, it can reach the first page of search engine results when people search for your brand name. Of course, your Web site will also appear in the search engine results. But, if people see a negative posting about you or your company right below it (or worse, above it!), they probably won’t want to go to your site anymore, and there’s a very good chance that they will never do business with you.
These negative online postings can be very difficult to get rid of. When bloggers use popular sites such as RipOffReport.com to post their rants, they can spread very quickly and gain authority in the search engines.
Consumers, prospective clients, potential employers and anyone else who might look for you online should only see positive information in the search engine results. Reversing the damage from such bad press is a lot harder than preventing it in the first place.

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