If negative content is published about you, your company, your products or your services, it can reach the first page of search engine results when people search for your brand name. Of course, your Web site will also appear in the search engine results. But, if people see a negative posting about you or your company right below it (or worse, above it!), they probably won’t want to go to your site anymore, and there’s a very good chance that they will never do business with you.
These negative online postings can be very difficult to get rid of. When bloggers use popular sites such as RipOffReport.com to post their rants, they can spread very quickly and gain authority in the search engines.
Consumers, prospective clients, potential employers and anyone else who might look for you online should only see positive information in the search engine results. Reversing the damage from such bad press is a lot harder than preventing it in the first place.